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LegalUpdated 6 August 2026Not yet reviewed
The terms on which we quote, print, fabricate and install — including the one that matters most, which is what happens after you approve a proof.
Draft — awaiting legal review
This document is a working draft prepared from standard industry practice. It has not been reviewed by a qualified legal adviser, and parts of it record decisions IC Advertisers Pvt. Ltd. has yet to confirm. Please do not rely on it as a statement of your rights or ours. If something here matters to a decision you are making, ask us and we will answer plainly.
These terms are between you and IC Advertisers Pvt. Ltd. of Srinagar, Jammu & Kashmir. They cover two different things, and it is worth keeping them apart:
Where a written quotation, purchase order or contract we have both signed says something different from these terms, that document governs the job it relates to. These terms fill the gaps.
This site describes what we do and lets you ask us about it. It is not a shop. Nothing here is an offer capable of acceptance, no price is quoted on it, and sending an enquiry does not place an order or oblige either of us to anything.
We try to keep the site accurate and available, but we do not guarantee either. Descriptions of materials, processes and finishes are general trade descriptions, not specifications for your job — the specification for your job is the one written on your quotation.
Do not use this site to send us unlawful material, to attempt to interfere with it, or to submit automated or bulk enquiries.
We quote each job individually, because print and signage work is made to a specification rather than sold from a shelf. A quotation states the specification it is priced against — size, material, quantity, finish and, where relevant, the site.
An obvious error in a quotation — a missing digit, a wrong unit — is not binding, and we will correct it and tell you promptly.
A job becomes an order when you confirm the quotation in writing and we acknowledge it. “In writing” includes email and a written message; a verbal instruction is not enough, because a specification nobody wrote down is a specification we will later disagree about.
to be confirmed: Confirm whether an advance deposit is required to begin work, and at what percentage. Where a deposit applies, work begins when it is received.
We may decline an order — for example where the artwork is unlawful, infringes someone’s rights, or where a site does not have the permissions it needs. If we decline before starting, anything you have paid for that job is returned.
This is the most important clause in this document, and the one that most often decides who pays for a reprint.
Before we print or fabricate, we send you a proof. The proof shows the content, the layout and the dimensions. You are responsible for checking:
Once you approve a proof in writing, the approved proof is the specification. If an error you approved is discovered after production, correcting it is a new job at your cost. We will always tell you when we spot something — but checking is yours, because only you know what is correct.
A proof shown on a screen shows layout and content. It does not show colour accurately — see the tolerances below.
Repeated rounds of changes after approval, or changes to artwork after production has begun, are chargeable.
When you send us artwork, logos, photographs, text or any other material, you confirm that you own it or are licensed to use it in the way you have asked us to, and that it is not unlawful, defamatory, or misleading.
We rely on that. If a claim is made against us because material you supplied infringed somebody’s rights, you are responsible for it.
Files you supply are used only for your job. We may keep them so that a reorder does not start from scratch; tell us if you would rather we did not.
Where we design something for you — a logo, a layout, a scheme — that design is our work until it is paid for.
to be confirmed: Confirm what the customer receives on full payment: a licence to use the finished design, or ownership of it; and whether editable source files are included or charged separately. This is a real commercial decision, and different agencies answer it differently. It must be settled before this page is published.
Concepts we showed you but which you did not commission remain ours. We may show completed work in our own portfolio unless you ask us in writing not to.
These are not disclaimers invented to protect us; they are how printing physically works, and every printer works within them.
A screen makes colour with light; a press makes it with ink on a substrate. The two ranges do not match, and some colours you can see on a monitor cannot be printed at all. Colour also varies between materials, between batches of the same material, and between a front-lit and a back-lit application.
We aim for a close commercial match. We cannot guarantee an exact match to a screen, to a print from another supplier, or to an earlier run, unless we have agreed in writing to match a physical reference you have given us.
Cutting, folding, laminating and mounting all carry small mechanical tolerances. Finished sizes are accurate to normal trade tolerance, not to the millimetre.
On a printed run, the delivered quantity may vary slightly from the ordered quantity, because sheets are lost to setting up and to quality checks. to be confirmed: Confirm the over/under-run tolerance you will stand behind, and whether you charge or credit the difference.
Prices are those on your accepted quotation. Applicable taxes are added and shown separately on the tax invoice.
Any delivery or completion date we give is an estimate made in good faith. We do not guarantee dates unless we have agreed one in writing for a specific job — and where we have, tell us at the time of ordering, because it may change how the job is scheduled.
Risk in goods passes to you on delivery or collection. Title passes when the job is paid for in full.
Where a job includes installation at a site, you are responsible for:
If a scheduled visit cannot proceed because access, permission or the site itself is not ready, the cost of the wasted visit is chargeable.
to be confirmed: Confirm how long finished goods are stored free of charge before a storage charge applies.
Custom-made work cannot be treated like a returnable retail purchase, and what can be cancelled depends on how far the job has gone. That is set out separately in our refund policy, which forms part of these terms.
If work is faulty or does not match the approved proof, tell us promptly and we will put it right — that policy explains how.
Neither of us is liable for a failure caused by something genuinely outside our control — severe weather, natural events, strikes, civil disturbance, an interruption to power, internet or transport, a government restriction, or a supplier’s failure we could not reasonably have avoided. Where such an event delays a job, we will tell you and agree a revised timescale rather than treating the job as cancelled.
Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything that cannot lawfully be limited. Your statutory rights as a consumer, where they apply, are not affected by anything written here.
Subject to that, we are not liable for indirect or consequential loss — lost profit, lost business, lost opportunity, or the cost of an event or campaign that did not go ahead — and to be confirmed: confirm the cap on our total liability for a job, which is commonly the price paid for that job.
We recommend allowing time in your own schedule between delivery and the date the work is needed. A campaign with no margin for a reprint is a risk we cannot carry for you.
What we do with the information you send through this site is set out in our privacy policy, which forms part of these terms.
If any part of these terms turns out to be unenforceable, the rest continues to apply. Not enforcing a term on one occasion does not waive it for the future.
We may update these terms. The version that applies to a job is the one published when the order was placed.
These terms are governed by the law of India. to be confirmed: Confirm the courts that will have jurisdiction — ordinarily those at Srinagar.
Any question about these terms goes to:
IC Advertisers Pvt. Ltd.
Srinagar – Ladakh Road, Palpora, Sonwar Bagh, Srinagar, Jammu & Kashmir 190004